In 2018, Clive Coffee was struggling to figure out how to make it as quick and easy for our consumers to become great baristas. All roads led back to the grinder. Most modern grinders are tough to dial in, and frankly, keep dialed in. So, we decided to dial in all the grinders we sold to one of our favorite roasts, the Verve Bronson. Then we decided to dial in all the tampers from Saint Anthony Industries. Our customers loved it and loved us for doing it. But it still wasn’t enough...

As the only coffee retailer with an R&D department and an in-house brand, LUCCA, we had the opportunity to work on the core of the problem. Can a grinder dial itself in?

The answer is yes. The LUCCA Atom 75, with our patent-pending TrueGrind system — which ensures the grinder stays dialed in —  is an industry first. It comes with digitally displayed burr positioning, 100 of your favorite coffees dialed in with recipes, a touchscreen display, a connected app to browse or create your own recipes, as well as the same impressive speed and performance of the Eureka Atom 75.  Perfect recipes, perfect shots from the second you open a bag.

All because we want people to smile the first time they pull a shot, and frankly every time they do. You shouldn’t have to be a professional barista to have coffee like this. We can teach you that over time, with great espresso along the way.